🛒 E-Commerce in Türkiye: A Practical Guide
From Starting a Business to Selling, Operations and Export
This index helps you choose the right guide for your current stage. Start with the launch roadmap, then read the guidance relevant to your role, sales channel and customer’s country. Legal...
Selling in Türkiye
E-Commerce Exports
Shipping
Online Stores
Payment Gateways
Türkiye
Consumer rights
E-Commerce Guide
Store Profitability
Sales Channels
An international return requires a complete case file, beyond a refund button
Handle customer rights, parcel movements, reimportation and financial reconciliation separately
A returning parcel needs a clear route and documents linking it to the original shipment. — General illustrative photo...
A clear international price and a measurable margin
From the product price to what the customer pays and what the store retains
The payment method and collection currency are part of the effective price. — General illustrative photo.
Selling a product from Türkiye for one hundred dollars may...
🇦🇪 Shipping to the UAE: establish where the goods enter and who receives them
Identify the emirate, entry point, importer and procedure before calculating charges or promising relief
The entry point and purpose determine the shipment file and procedure. — General illustrative photo.
Selecting...
UAE VAT
Commercial Imports
Exporting from Türkiye
Landed Cost
Shipping to the UAE
Importers
Designated Zones
Free Zones
Dubai Customs
Certificates of Origin
🇸🇦 Shipping to Saudi Arabia starts with identifying the purpose
Personal orders and commercial stock, with duty, tax and service charges kept separate
The order type determines what must be checked before handing over the parcel. — General illustrative photo.
An individual may buy an item...
zatca
Commercial Imports
Personal Imports
Exporting from Türkiye
Saudi Customs
Shipping to Saudi Arabia
Commercial Invoices
Shipping Costs
SABER
Product Clearance
📦 Micro-export: from order to closed declaration
Current 2026 limits, linked documents and traceable proof of export
A small shipment needs a correct file like any other commercial transaction. — General illustrative photo.
Micro-export is a simplified procedure for certain postal and express...
bgb
etgb
Proof of Export
Customs Declarations
E-Commerce
Exporting from Türkiye
Turkish Customs
International Shipping
Commercial Invoices
Micro-Exports
📊 Turn store figures into clear weekly decisions
Consistent definitions, a suitable period and profit after cancellations and returns
A good dashboard links numbers to decisions the team can carry out. — General illustrative photo.
Store traffic and reported sales may rise while cash...
google analytics
woocommerce
Returns
Sales Analysis
Repeat Purchases
Store Profitability
Store Metrics
Average Order Value
Conversion Rate
Contribution Margin
Customers return when problems are resolved and expectations are clear
Clear service, permitted messages and repeat-purchase measurement after costs
Illustrative online-shopping image; repeat business starts with a clear buying experience. — General illustrative photo.
Customer retention...
Make products understandable and accessible before focusing on search rankings
Clear categories, accurate pages and data matching prices and stock
Photography studio; an illustration of clear product photography, without attributing the location to Türkiye. — General illustrative photo...
Scale advertising when order contribution after costs supports it
A limited trial plan with calculations reconcilable to store orders
Illustrative online-shopping image, not attributed to a store or location in Türkiye. — General illustrative photo.
An advertising dashboard may show strong...
💰 More sales require orders that leave sufficient contribution
Clear pricing that separates tax, margin, markup, discounts and profit
The customer’s payment must be separated into revenue and tax. — General illustrative photo.
Selling a product for one thousand lira after buying it for five...
📊 One reliable stock quantity behind several sales channels
Synchronization, reservations, reordering and stock counts without overselling
The inventory source of truth starts with a physical count and documented movements.
Displaying ten units in three stores does not mean you own thirty...
📦 From an item on the shelf to a documented delivery
A daily process for fulfillment, packing, tracking and handling damage and loss
A correct parcel combines the right item, suitable packing and a matching label. — General illustrative photo.
Fulfillment quality is measured by the correct...
Warehouse Management
E-Commerce
Volumetric Weight
Order Fulfillment
Carrier Handover
Product Packaging
Shipping Damage
Customer Service
Shipping in Türkiye
Lost Parcels
Turkish store shipping costs: actual weight, volumetric weight and DESİ
Measure the packed parcel, apply the service rules and reconcile the carrier invoice
A product may weigh one kilogram, yet its large box produces a higher invoice than expected. Shipping charges follow a service’s weight...
Reconciling store sales in Türkiye: fees, refunds, payouts and cash flow
Trace orders, payments and payouts to explain deductions and plan available cash
Recorded sales, customer collections and provider transfers to the bank are different figures that can all be correct simultaneously...