عاشق تركيا
Contributing member
- Joined
- Nov 25, 2025
- Messages
- 89
- Reaction score
- 0
- Points
- 6
At a glance:
Türkiye amended its Price Label Regulation (Fiyat Etiketi Yönetmeliği) on 11 October 2025,
including the reference price for discounts ahead of November sales and Black Friday. For goods, the label rule changed from the lowest price over 30 days to the lowest over ten days. The separate advertising rule still used 30 days at that time.
Update dated 14 October 2026: In its 2 September 2026 statement, the Ministry of Trade confirmed that the advertising benchmark changed to ten days from 1 August 2026. These dates matter when assessing an older promotion; the 2026 change should not be attributed to 2025.
What was the main change?
When a price reduction is displayed:
Under the amended label rule, the pre-discount price for goods is the lowest selling price charged during the preceding ten days, rather than the previous 30-day period. Perishable goods, such as fruit and vegetables, and services have a separate immediately preceding-price rule.
A shop cannot legitimately manufacture a misleading “50% off” claim simply by raising the price beforehand and then returning it to its former level. Both the applicable label and advertising provisions must be considered.
The rules matter particularly for:
November promotions, including 11.11 and Black Friday, as well as year-end sales; they are not confined to those campaigns.
Promotions by online retailers and physical shops, subject to the provisions governing each price display or advertisement.
What does this mean for consumers?
Protection against misleading discounts:
A claim such as “70% off” must have a genuine, legally supportable price basis; briefly increasing a price does not make an inflated discount claim acceptable.
For a goods label covered by the October 2025 amendment, the reference is the lowest actual price in the preceding ten days. Do not confuse this with the 30-day advertising benchmark that continued until the August 2026 change.
Comparing prices:
Price-history applications and websites can help you assess whether a reduction is genuine, provided their records concern the same product and seller.
The rules provide a legal basis for questioning or reporting a misleading promotion.
What an informed consumer can do:
If you find clear evidence of manipulation, you can:
Complain to the competent provincial Trade Directorate or consumer-protection authority.
Inform the municipality or other competent supervisory body where its remit covers the issue.
What does this mean for retailers?
A compliance duty:
Retailers must be able to substantiate the prices used to calculate an advertised or displayed discount. Reliable records are essential; the rule does not prescribe a particular accounting system.
Inspectors may examine historical prices following a complaint or during an inspection campaign.
E-commerce platforms:
Platforms and online shops should ensure their systems can:
Retain product-price records.
Calculate reductions using the applicable lowest-price period, rather than an artificially high price: ten days under the amended label rule, with the separate advertising chronology described above.
Consequences of non-compliance:
Administrative penalties can be imposed for infringements.
More serious or repeated breaches may attract further action where the relevant law authorises it. Shop closure or suspension of an activity should not be presented as an automatic consequence of a price-label infringement.
How can readers use this information?
Monitor the prices of products you want before a sales campaign begins.
Keep screenshots or electronic invoices showing prices before and during the promotion.
If you identify apparent manipulation, submit the evidence:
Through official consumer-complaint channels.
Or through a municipal application, if it provides a relevant reporting service.
Please note
This article provides general information about the price-label and discount rules published in the Official Gazette. It distinguishes the October 2025 amendment from the later advertising change rather than treating them as one rule.
For the precise provisions, exceptions and penalties, consult the official text or a lawyer specialising in Turkish commercial and consumer law.
Related topics
Last edited by a moderator: